2021 – 2022
Sustainability Search
Finding the right answer
With AI finding its way into more and more services, a leading provider of renewable materials approached our team at Futurice to support them in exploring the potential of AI-powered search. Given an unstructured collection of sustainability documents, we set out to improve the discoverability of the information within these documents for internal and external users.
Team
Product Owner, Sustainability Expert, 3x Software Engineer, 2x Product Designer
Architectural concept
A preceding project yielded initial concept designs for individual point-solutions. I revised these concepts and proposed a new information architecture that would join the point-solutions into a single product interface. Together with a data scientist, I furthermore explored potential feedback loops and forms of user feedback.
Prototyping and UI design
I created an interactive prototype based on our hypotheses which was tested in exploratory interviews. Through different exercises users evaluated the prototype’s usability and feedback mechanisms. The interviewees further ranked the presented features, which informed the product roadmap and MVP scope. The designs were reworked and evolved according to the received feedback. I prepared the specifications and required assets for the development team, which simultaneously started the implementation of the MVP.
User testing
To evaluate the MVP, I conceived a research study involving 25 testers. We ran focus groups to identify usability issues and a longitudinal survey to measure user engagement. Based on the study insights, we created a backlog for the next project phase. The positive feedback within and outside the client organization secured funding to further expand the service and our team. This allowed us to continuously deliver new functionalities, enabling other departments to connect to our service. We further improved existing UI components before eventually launching the service to the paper and cardboard division’s user base.
