2018 – 2019
Logistics 4.0
Reimagining logistics
Despite being the largest industry worldwide, the logistic sector is only slowly digitalising. Together with a truck and bus manufacturer, we tackled the issues caused by paper-based processes and investigated potential digital solutions. In my role as senior service designer I was responsible for shaping the project’s design process.
Team
Product Owner, Service Designer, 2x UX/UI Designer, Design Intern, Software Engineer, Data Scientist
User research
We started the project by exploring the problem space and context through stakeholder interviews. Especially talking to truck drivers and operational staff unveiled unexpected, urgent pains. To gain a holistic overview of the complex processes we documented our insights in journey maps and process flow charts. This also made it easier to share our findings with others.
Playful co-creation
The highlighted issues were discussed and worked on during co-creation workshops involving logistic experts and diverse stakeholder groups. I designed and facilitated the workshops based on frameworks used in generative research. Additionally, I incorporated the IoT Service Kit by Futurice to facilitate a playful exploration of novel ideas.
Prototyping
After refining the generated concepts, the team and I came up with Wizard of Oz prototypes that could be tested in the field. During the tests we measured key metrics to evaluate our concepts such as time to completion. This allowed us to showcase our impact towards management and to secure future project funding.
